The Brilliant Start Program: Onboarding Training for Jewelry Sales Associates
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Kickstart your jewelry career with practical, expert-led onboarding. This course delivers everything new associates need to succeed on the retail floor—from diamond basics to handling customers with confidence. Learn from industry veterans and prepare for a brilliant future in jewelry sales.
What you'll learn
- Build product confidence: Understand jewelry basics, the 4Cs of diamonds, colored stones, and how to describe styles and settings with ease.
- Master the sales flow: Greet clients, ask the right questions, handle objections, and close with confidence.
- Support every transaction: Take in new, repair, and custom orders professionally, upsell services, and care for jewelry properly.
- Grow in your role: Start strong in your first 30 days with tips on shadowing, mindset, and continuous career development.
- Expert-led, self-paced modules covering the essentials of jewelry sales, product knowledge, and customer service.
- Interactive quizzes, downloadable cheat sheets, and practical real-world scenarios to build confidence fast.
- Certificate of completion to showcase your new skills and boost your jewelry career.
- New jewelry store associates and retail staff starting their careers in the industry.
- Store owners and managers seeking a consistent onboarding solution for new hires.
- Anyone interested in gaining a strong foundation in jewelry knowledge and sales skills.
- No prior jewelry experience required—perfect for beginners and new hires.
- Access to a computer, tablet, or smartphone with an internet connection.
- A willingness to learn, engage with video lessons, and complete short quizzes.
Curriculum
- 10 Sections
- 32 Lessons
- 8 Hours
- Module 1: Introduction to the Jewelry IndustryBegin your journey with an engaging overview of the jewelry world. This module introduces you to the exciting landscape of jewelry retail, explains the various career opportunities available, and highlights the evolution of jewelry through history and current industry trends. By the end, you’ll have a clear understanding of where you fit and how you can grow within this dynamic field.4
- Module 2: Jewelry Terminology & Product KnowledgeMaster the essential language of jewelry with this foundational module. You’ll learn the key terms, product categories, and the meaning behind industry markings such as hallmarks and certifications. This knowledge is crucial for building confidence when talking to customers and understanding the products you sell.4
- Module 3: The 4Cs of DiamondsUnlock the secrets to diamond quality with an in-depth look at the 4Cs: Carat, Cut, Clarity, and Color. This module breaks down each characteristic, explains their impact on value, and shows you how to interpret grading reports and GIA certificates. You’ll be equipped to answer common customer questions and guide buyers toward the right choice.5
- Module 4: Gemstones 101Explore the colorful world of gemstones! In this module, you’ll discover the unique properties and appeal of popular gems like rubies, sapphires, and emeralds. You’ll also learn how to distinguish natural stones from synthetics, understand the meaning behind birthstones, and pick up tips for proper care and handling.5
- Module 5: Jewelry Fraud, Counterfeits & Red FlagsProtect your store and your customers by learning how to spot fakes and avoid common fraud scenarios. This module covers the most frequent tricks and red flags you might encounter in retail jewelry sales, empowering you with practical strategies for dealing with suspicious situations and maintaining ethical standards.4
- Module 6: Sales Skills for Jewelry AssociatesDevelop the skills that turn browsers into buyers. This module covers every step of the sales process—from greeting and building rapport, to uncovering customer needs, presenting products, handling objections, and closing the sale. You’ll also learn techniques for upselling and maximizing each customer interaction.5
- Module 7: Customer Service ExcellenceGo beyond the sale with exceptional customer service skills. In this module, you’ll discover industry best practices for after-sales care, managing returns and repairs, and building loyal, repeat clients. Learn how to create memorable experiences that keep customers coming back and recommending your store to others.4
- Module 8: Jewelry Handling & CareLearn the best practices for handling, cleaning, and storing fine jewelry. This module covers safe handling techniques, routine maintenance, and essential security practices to protect both valuable merchandise and your customers’ trust. Proper inventory management tips are also included to help your store run smoothly.4
- Module 9: The First 30 Days on the Job & Career MindsetLearn how to succeed in your first month with smart shadowing, professional habits, and a growth-focused mindset, setting the stage for long-term success in the jewelry industry.4
- Module 10: Final Assessment & CertificationDemonstrate your new skills and knowledge with a comprehensive review and final assessment. This culminating module tests your understanding of key concepts across the course. Successful completion earns you the “Jewelry Onboarding Essentials” certification from Brilliantly Trained, validating your expertise and commitment to excellence.3
Brilliantly Trained took our team from nervous to knowledgeable in just weeks. Our new hires now approach customers with total confidence—and our sales numbers prove it! The expert-led courses were engaging, practical, and tailored to the realities of working in a jewelry store. The GIA exam tutoring was a lifesaver for our staff members seeking certification. We couldn’t recommend Brilliantly Trained more for anyone serious about building a brilliant jewelry career.
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